In today's article, I will bring 5 truths that nobody tells you about Instagram. And when I say nobody, I refer to the thousands of posts on social networks that promise you quick and easy returns, only IF YOU create content.

• There is no recipe!

We see people talking about how to make carousels, apply Reels trends, appear in stories every day, post at certain times, and use hashtags as strategies to grow on Instagram, but the truth is that none of this is a guarantee of a successful account or sales. And more, just looking at what is happening at the moment can negatively influence your creative and innovative process. Focus on your purpose and goals, they will take you there.

• Results are not immediate.

When someone promises you immediate results with Instagram, be careful, there are great chances of it being just another sales pitch. The user's journey to follower conversion or purchase is complex. You need to study and refine your strategy a lot to start having recurring results.

• Having a successful comunity requires company engagement in the process.

The community needs a high level of company engagement with the prospect. Many internet coaches reinforce this theme, but they do not consider the journey to the creation of the community, it is necessary to have a spokesperson, CRM tools, and annual content planning, in addition to having to support some positions.

• Do not put all your attention and money into Instagram

Instagram can be a business generator, but it is necessary to understand the behavior of the sector on the network and also what its role is in your strategy. Often it will help you convince the user to convert, but this does not mean that you should spend all your focus and budget on it. Having this vision helps you define the number of posts naturally, and set a goal for each post, avoiding excess content in a small team and thus optimizing people management.

• You can do the account by yourself, but an expert will help you go further.

That's because you probably already have a profession, and being a content creator, social media, writer, and designer are other abilities that you will need to include in your know-how. It's a lot to take in. Having a professional who will help you with the creation of a calendar, scheduling of posts, and reference research, can make this process easier, faster, and better directed.

So, is there any truth about Instagram that you would like to ask?

See you next time ;)