Today I bring some techniques for content creation. Do you know what are the pains of your niche? Do you know how to research current trends? And how do we connect the two ends? So come, I'll explain it to you.

It is very common for brands to start their content with a focus on the product: what it does, what it is, and what it is for. Well, this type of content is necessary, but only talking about your product and the obvious territories it serves makes your content somewhat tiring. It's like talking to someone who only talks about themselves, doesn't listen, and doesn't interact.

A reflection: when you meet with your friends, what do you talk about? Life problems, news, cool things you've seen, common tastes. Social media content is also about all of this.

As I said before, social networks are channels of conversation with your audience, that is, in addition to just talking, we need to listen, and exchange.

And the first step I bring you to start understanding what kind of content you should create is research. There are 2 pillars that are very important in this research:

Audience Needs

Here we seek to understand the audience's look. The idea is that you explore the impact that your solution offer to those who consume it: feelings, needs, usefulness, and doubts.

There are companies specialized in this type of research, however, nothing prevents you from starting alone.

Some ways to gather information about your audience:

• Talk to your target audience: Reach out, propose a conversation, and sweeten it with a demo of your solution. Just be careful that this contact should be made with caution.
• Hold an event: have direct and super personal contact with your audience.
• Talk to friends who are potential customers, ask their opinion about your product.
• Email marketing: Send a survey and reward those who participate. Select the 10 most engaged and contact them for an exchange, and offer a gift for the conversation.
• Instagram questions boxes
• Competition: Read comments on your competitors' networks, see news, complain here, and so on.
• Social listening tools such as Stilingue are expensive but bring great insights.

The main thing is to be open to this exercise. Accept criticism and listen carefully to what your audience has to say.

A look of empathy and otherness is essential for this exercise.